Feb 2, 2021How to plan your marketing strategy with these 5 funnel stagesMarketing is not one-size-fits-all. From goals and strategies to channel selection and creative, there are choices that will be right for your company that just aren’t for others. With the myriad of options available to marketers today, it can get overwhelming. So before you’re stuck staring at a blinking cursor…Marketing5 min read
Apr 2, 2019The Single Best Way To Get Prospective Clients To Call You Back (From A Marketer)In 2007, the New York Times wrote: Anywhere the eye can see, it’s likely to see an ad. “We never know where the consumer is going to be at any point in time, so we have to find a way to be everywhere,” ad executive Linda Kaplan Thaler told the…Marketing5 min read
Published in Ascent Publication·Mar 26, 20194 Surefire Ways To Beat Buyer Hesitancies And Close The SaleIt’s no secret that closing a sale is among the more difficult — if not the most difficult — part of a salesperson’s job. Every salesperson knows there is no worse feeling than when you can’t close a deal after weeks or months of putting in hard work and taking…Sales5 min read
Published in Ascent Publication·Mar 14, 2019I Should Know What You Want For Christmas: Why Memorable Content Is All About VulnerabilityThere are few things I love more than buying people presents. Even when it’s not their birthday or a holiday, I’ll get my friends gifts just because it makes me happy to get them something I know they’ll love. Naturally, the Holidays are my favorite time of year because you…Vulnerability4 min read
Published in Ascent Publication·Mar 5, 20193 Ways The Nonprofit World Prepared Me To Lead Growth Efforts At A StartupEarly in my career, I worked as a communications associate at Amp Up NYC, a nonprofit dedicated to bringing band music education to New York City public schools. Before that, I interned at nonprofit focused on finding a cure for juvenile diabetes. …Nonprofit4 min read
Published in Ascent Publication·Feb 19, 2019The Heavy Lifting: What I Learned About Team-Building From Being A Personal TrainerI’ve been an athlete for the better part of my life and health and fitness have played major roles in my day-to-day. I also spent eight years as a personal trainer, creating unique programs for each client to help them achieve their fitness goals. I want to lose weight. I…Fitness5 min read
Published in Ascent Publication·Feb 12, 2019Why Emotional Intelligence Is The Most Underrated Skill In A Marketer’s ToolboxWhat makes a good marketer? Most people would say good communication skills are top-of-list. Maybe a solid grasp of analytics. And certainly an in-depth understanding of the buyer’s needs. It also helps to be good at writing pitches, including the ability to tell a story that inspires. But what might…Emotional Intelligence5 min read
Published in Ascent Publication·Feb 5, 2019Want To See Your Company Thrive? Make Your Employees’ Goals Top PriorityIn the business world, success means different things to different people, depending on where you are in the company hierarchy. From an executive’s perspective, it might mean meeting or exceeding your yearly sales goals, winning a major client, or cutting expenses. An employee, meanwhile, shares in accomplishing those same goals…Employee Engagement6 min read
Published in Ascent Publication·Jan 29, 2019I Was The Youngest Account Executive At A Local TV Station. Here’s What It Taught Me About LeadershipI was just 21 when I was brought on as an account executive at a local TV station. When I walked into work that first day, I was wracked with anxiety. I felt inexperienced and slightly unqualified, and couldn’t believe I’d been hired for such a senior position. …Sales4 min read
Jan 22, 20194 Ways Social Selling Can Help You Build Better Customer Relationships And Boost Sales RevenueThe way we buy is changing beyond recognition. Building buyer trust is becoming increasingly important. We see this in the ways companies are using influencer marketing, social media, and immersive experiences to draw in consumers and keep them. And it’s even more of a necessity in the B2B world. …Social Media6 min read
